Enforcing the seats and your Dollars
For most publishers in the business-to-business arena, corporate and institutional site licenses represent the core of their business and the lion’s share of their revenue. The price that publishers charge for these site licenses is typically negotiated based on the number of users (seats) within the licensing organization that are going to be accessing the content. Online publishers, in the past, have resorted to two possible mechanisms to facilitate web-based multi-seat site licenses: provide a number of usernames and passwords matching the number of seats on the license, or allow any user, coming from that organization’s IP address, admittance to the site.
The problem is that, no matter how much you would like to trust your clients, statistically, a certain percentage of them will abuse your inability to enforce your site license rules. The IP address solution would simply let in any number of users coming from the client’s network, and the username/password list is simply a list that can be posted on the company bulletin board or shared among various departments and employees.
Cranium’s Entitlement Management Server (EMS), is the platform that manages accounts, users and subscription orders, and maintains control over your site’s access rights. It has the ability to accept and manage seat limits on your institutional site licenses and ensure that the number of valid users does not exceed the seat limits set on the order.
Coupled with Copyright Enforcement tools, EMS keeps close tabs on users that may be sharing passwords. When abuse is suspected, it can either alert you or take a more severe action against the user or the account. Alternatively, EMS can be configured to allow site license misuse to occur and simply gather and store evidence of the abuse. This information can later be organized and used in litigation or in negotiating better site license terms on your behalf.