They make us look good!
More than 5,000 readers worldwide rely on Sporting Goods Intelligence News every weekday for substantive news and expert analysis of the sporting goods industry trends. Sporting Goods Intelligence News partnered with Cranium Softworks to deploy SGINews.com using Cranium’s latest content publishing, content marketing, e-Commerce and subscription management platforms.
The SGI/Cranium team successfully migrated over 20,000 archived articles from SGI’s legacy systems. Going back to 1996, these articles have been indexed internally and are optimized for Google and other search engines.
The complete Cranium Softworks solution provides SGI News with an enhanced publishing process, editorial efficiency, improved visibility to Google, and increased online sales. SGI News has become a daily feature on Google Finance News and has, in less than a year, increased trial orders by 500%.