Bradford Tax Institute goes online with Cranium.

Bradford Tax Institute uses the Cranium suite of online publishing tools for Tax Reduction Letter. Subscribers to the Tax Reduction Letter are given the tools to explore the online content and Bradford is able to monetize previously untapped revenue.

Search Engine Optimization puts Bradford at the top of Google search results

Bradford and Cranium worked with Tom Lynch at Astek Consulting to Search Engine Optimize the website. Best practices recommended by Mr. Lynch and incorporated into CCP put Tax Reduction Letter at the top of the Google search results.

Try this search on Google Deduct Golf Lessons

Bradford is at the top of the Google search results!

Subscribers are given access to robust tax content:

- Over 400 archived articles

- Browse by Topic

- Browse by Issue

- Free text search of the website including archives

- Footnotes with active links provide subscribers with the underlying legislation, court case or other reference.

Bradford monetizes their website

Cranium worked with Bradford to convert over four years of archived newsletters to the web. Bradford is able to charge subscribers a premium for access to these archives. Bradford is able to obtain additional revenue from this previously unused content. Premium subscriptions allow access to search and view the archives.

Non-subscribers can register for a trial subscription to gain access to the most recent 3 months of issues.

Cranium Search Preview provides deep content

All of the password protected web pages of the Tax Reduction Letter are available to Google for indexing. The Cranium system recognizes the search "bots" that crawl the site and give them complete access.

A visitor coming to the site is given a preview of the article and a call to action. Here is the preview of the deduct golf lessons article: Deducting Golf Lessons

Cranium Search Preview is fully integrated with other Cranium components

Web content displayed by Cranium Search Preview can be automatically created by Cranium Content Publisher. Web purchases can be made through Cranium e-commerce and online Intellectual Property protected by EMS.

Cranium Content Publisher (CCP).

Cranium e-Commerce

Entitlement Management Server (EMS).